Testimonials
CONSULTING WORK
| BOOKS | SPEAKING
About My Consulting Work...
“A big obstacle we often face to growing
our business is actually running it. We always knew we had to
continuously seek out new client relationships, but until we
brought Keith Luscher in as our consultant, we didn’t
give this activity the focus it deserved. With Keith's ongoing
counsel and interventions, we are focused! We are growing our
bottom line and have raised our sights in where we want our
business to be in the years to come.”
—Matthew Palmer, CFP,
President, The Joseph Group, Inc.
“After retiring from a successful forty-year
career in the life insurance business, I wasn’t ready
to just play golf. I wanted to pass along to others in the industry
the knowledge of how to effectively prospect for new clients.
Achieving this goal required more than just having this knowledge—I
needed some direct guidance and assistance in packaging it,
and combining it with the input of other colleagues in the industry.
This is where Keith’s service was invaluable. With Keith
Luscher's help, my resulting program and textbook, Prospect
or Perish, is taking the financial services industry by storm.
He is truly gifted, on many levels.”
—I. David Cohen, CLU,
ChFC, LUTCF;
Adjunct Faculty Member, The American College
“When we were looking for assistance in
growing our organization, we interviewed several firms, most
of whom reflected only a superficial understanding, recommending
their standard approach to solving our problem. We hired Keith
Luscher for one reason: he listened. He invested the time necessary
to understand our organization, our mission, and where we were
coming from. Keith asked questions we hadn’t even asked
ourselves—demonstrating not only an understanding, but
an investment in a shared approach.”
—Julie Harmon, Ph.D.,
Executive Director, IMPACT Safety
“When Keith Luscher first came to work for
our firm back in the early nineties, one of the challenges we
faced was marketing—both in doing the right things, and
in doing them right. Keith played a leadership role in creating
a consistent marketing structure that allowed us to take full
advantage of the resources at our disposal, and has produced
results. We continue to use this structure to this very day.
Further, his expertise in marketing and media has proved invaluable
through many highly successful client engagements spanning more
than ten years.”
—John Goettler, CFRE,
President, Goettler Associates, Inc.
“In promoting the GE Profile Harmony Clothes
Care System, we needed a strategy that would go well beyond
product publicity. Peppercom’s idea was to create a light-hearted
campaign pitting women against men on the subject of why men
hate doing laundry and position GE Consumer Products as experts
on the “Great Laundry Divide” by generating and
sustaining significant media coverage about National Men Do
Laundry Month. As the author of Real Foreplay—a book that
revealed the importance of chore equity in establishing household
harmony—Keith Luscher added the element of sexiness to
laundry by serving as our spokesperson. The results were outstanding,
and are highlighted in one of our favorite case studies.”
—Meggan Lennon, Account
Executive, Peppercom New York
“When our company made a significant investment
in a new tradeshow display, we knew we wanted some kind of video
element to achieve maximum impact on prospects, customers and
the manufacturers whose products we distribute. However, we
couldn’t quite put our finger on the right solution. After
one short meeting with our staff, Keith Luscher was able to
recommend, design and create just the solution we needed. Tradeshows
are a big part of our ongoing marketing. Thanks to his assistance,
we continue to create maximum results from our investment. In
fact, it's already been copied by some of our competitors.”
—Craig Peterson, Vice
President, The Columbus Serum Company
“New Horizon Press seeks authors
who strive to improve the human condition, and Keith Luscher’s
book, Don’t Wait until You Graduate, now in its second
edition on our backlist and translated into Chinese, continues
to be an important book for young people who want to enrich
their own lives by enriching the lives of others. We are proud
to have Keith Luscher as an author at New Horizon Press.”
—Dr. Joan Dunphy,
Editor-in-Chief and Publisher, New Horizon Press
"Keith Luscher is among the
best in the business, having worked with him for more than ten
years. His exceptional skills in listening and framing, not
to mention his supreme expertise in marketing and communication
technologies have made him an integral part of many successful
campaigns. He gets my heartfelt recommendation and upmost respect."
—Joseph S. Czarnecky,
Senior Consultant, Geottler Associates, Inc.
"We wish to say thank you for your help in
getting us into the catalog and promotion business. Your help
has been greatly appreciated and your know-how exemplary."
—The late-Robert. J. Woodward,
Chairman of the Board, The Palmer-Donavin Mfg. Co.
About My Books...
TOP
Don't Wait Until You
Graduate!
"Don't Wait Until You Graduate! is a great
guide for young people. Volunteering as one way to get started
on a career is very valuable and reflects cutting edge thinking.
It also is a great benefit to organizations and people who need
volunteer help to operate."
— Marcia Bullard, President,
CEO & Editor, USA Weekend
This is truly a phenomenal book.
Keith Luscher has really done some fine work."
— Steve Mariotti,
Author, The Young Entrepreneur's Guide
to Starting and Running a Business;
President/CEO, The National Foundation
for Teaching Entrepreneurship
"Some college students don’t
feel they have anything to offer. We chose Don't Wait Until
You Graduate! for our Career Planning Course because it
is a quick read, and we were drawn to the concept of "finding
a need and filling it." This book provides the confidence
boost some students need. The title is motivating and the message
is different from other resources in the fact that it provides
some realistic steps to acheiving personal success, no matter
what field one chooses. It doesn’t show someone how to
put a resume together, it starts way before that. It is a book
that helps one see what things he or she must do before picking
up that pen."
— Amy Thaci, Director,
Arts & Sciences Career Services,
The Ohio State University
"Finally! Some down-to-earth
advice for college students. As a career counselor in a college
setting, I work with students who think they are employable
just because they have a degree. Never mind that they don't
have any related work experience or even a hint of a network
(a co-op or internship would waste valuable time), and that
their job search consists of opening the Sunday paper. Don't
Wait Until You Graduate! covers what our staff believes
and discusses regularly with students, and gives us credibility.
Keith Luscher is my hero!"
— Catherine McGinnis,
NCCC,
Indiana University Purdue University Fort Wayne
"Keith Luscher's book Don't
Wait Until You Graduate! provides direction for college
students and others as they apply experience to their careers.
He clearly points out that community service is essential as
a 'job market tool!' I highly recommend this book!"
— Denise Moore Pittenger,
former executive director, Ohio Campus Compact
"Don't Wait Until You Graduate!
empowers students with concrete examples of methods that
can be employed right now to affect their futures. Students
will know how to have job experience before they have jobs,
will learn the secrets of networking, will understand the values
of volunteer work, and will gain confidence that comes from
the ability to create results."
— Lin Hess, Director,
Career Services,
The Columbus College of Art & Design
Real Foreplay: Eight
Easy Steps for the Man Who Wants to Be Closer and More Intimate
with His Wife
"Suggestions to deepen intimacy...as well
as ideas to inflame passion and share rapture fill this sensitive
and sensual resource. ....strongly recommended reading for men
who want to do right by the women in their emotional and physical
life."
— Midwest Book Review
“Real Foreplay defines the
intimacy target and hits it dead center! The dance of intimacy
begins with taking out the garbage without being asked. This
book is not about sex—it’s about moving from being
close to being passionately intimate. I highly recommend it!”
— Larry James, professional
speaker, relationship coach, CelebrateLove.com;
author, How to Really Love the One You're With
“Real Foreplay is
a great book and an important topic! We had so much fun with
Keith on the set that our interview flew by! We event had the
crew laughing we had so much fun with this topic. This book
is highly relevant and Keith is a fun interview."
— Gail Hogan, News Anchor,
WCMH-TV NBC4, Columbus, Ohio
“Keith Luscher’s book
is one of the best resources available for men when it comes
to making their marriages stronger, happier and more passionate.
With incredible wisdom and simplicity, Real Foreplay points
out to guys those “little things” we women value
so much. Short and to the point, it is definitely recommended
reading.”
— Patricia M. Pakan,
Ph.D., Family Therapist;
former faculty member,
Northeastern Ohio Universtiy College of Medicine
“Real Foreplay provides great
advice for men who want to improve their relationships at home.
It’s the kind of advice in a short direct style that they
will not find anywhere else. I highly recommend it.”
— LaVeda Peterlin, Producer,
Aware Talk Radio
“Most ‘relationship’
books are too long, and are only read by women. Keith Luscher
provides an excellent roadmap of practical steps that any man
can follow in strengthening and rebuilding the passion of his
marriage.”
— Ellen Kay Douglas,
Ph.D.,
Association for Psychotherapy, Inc., Columbus, Ohio
“Yes! Yes! Yes! This book supports
what I tell ‘my’ guys; sex is like farming, not
hunting. Keith has written your ‘Farmer's Almanac’—all
you need to do is follow the steps and you’ll have a ‘bump
her’ crop year round!”
— Jodie Gastel, relationship
expert,
ScoreBrowniePoints.com
“ I loved this book! A pleasant
blend of humor and practicality, Keith’s candid ‘talk
with the guys’ hits the proverbial nail on the head! I
am highly recommending it to my couples who struggle with this
problem.”
— Carol Anderson, LMFT,
ACenter4Growth.com
Advertise!
An Assessment of Fundamentals for Small Business
"Luscher addresses the problems and needs
of small businesses, which often must resort to do-it-yourself
advertising. He describes and shows how to apply the fundamentals
of media selection, copywriting, graphic design and production
and public relations so that even the smallest company or organizaiton
can profit from employing advertising basics. Recommended for
libraries with small business clientele." —ALA Booklist
"Luscher does an admirable job of defining
terms and explaining the jargon an agency might throw around.
In all, a practical and readily accessible introduction."
—Library Journal
"Advertise! An Assessment of Fundamentals
for Small Business covers the basics of small business advertising.
Unlike large businesses, whcih can afford to test ad markets
for maximum results, small businesses have to make every ad
dollar count from the begining...Similar titles offer theory
and analysis: this practical handbook instead offers a variety
of ad insights and problem-resolving solutions that which small
business owners on a budget will appreciate." —Midwest
Book Review
"Advertise! An Assessment of Fundamentals
for Small Business presents practical approaches to helping
small businesses gain advertising Savvy. The book emphasises
the importance of advertising and demonstrates just how to advertise
on a limited budget." —Gifts and Decorative Accessories
Magazine
"This book covers the necessary bases for
smallbusiness advertsiing...the media, marketing concepts, copywriting,
public relations and design and production. It even includes
how to select agencies." —Art Material Trade News
About
My Speaking...
TOP
From Professionals
"This session made me think much about myself
as a leader more than anything else."
"This provided a different perspective than
I have ever had in a workshop before."
"Keith is very refreshing, allowing us to
hear perspectives of other people. This provides for a very
enlightening experience."
"Directly addressing the subject of leadership
and service, it is very, very relevant! Excellent involvement
from the group, and great leadership!"
"An excellent workshop. Keith kept us all
on track while allowing us to all contribute. The session touched
upon some very important issues, and gave us the resources to
find out more."
"I will utilize the Ten Lifelong Benefits
of Service in encouraging students to volunteer."
From Students:
"I learned how to empower myself to set and
reach my goals. It was very motivating."
"Very thought-provoking. It's useful to understand
how the process of filling needs can be translated into building
strong relationships with other people."
"This was just a fascinating presentation.
Keith is a great speaker."
"Keith is very relaxed, informed, and keeps
the session on track. He is very down-to-earth and personal."
"Gaining a clearer understanding of building
relationships versus just contacts was helpful. I also learned
alot about feeling more confident within yourself."
"For undergrads, this is very important information...right
on target with the concerns and needs of today's college students."
"The stressing of building a strong community
and business network before graduation is vital. I learned to
sell myself to potential employers before I actually have to
start seeking employment."
"Keith really gets down to what it is all
about, and reveals how interviews and phone calls might be like.
Very very helpful."
"This provided me with some helpful information
on the realities of networking."
"Keith was very reassuring, reinforcing the
notion the pragmatic value of building relationships through
serving the needs of other people."
"I learned a new concept: the idea of networking
as something that can be very positive, rather than just making
lists of contacts and their phone numbers."
"This information was very helpful. Iwill
apply it as I work through my career search this year, and I
will also pass this information onto other students."
