Profile

Keith F. Luscher, (Google Search) is a Registered Investment Advisor with The Principal Financial Group®. Prior to joining The Principal®, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. In addition, Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.

Keith has served as a national spokesperson for General Electric, and is an ongoing contributor to CollegeRecruiter.com—one of the nation’s leading career sites for college students and recent graduates. Further, Keith has developed successful marketing and public relations strategies for many organizations across the country (which include the assistance in raising more than $250 million for health-care, cultural, educational, and service organizations)

Keith is also the author of several diverse books, including Don't Wait Until You Graduate, an widely acclaimed advanced career-planning book for college students that, in the past ten years, has become a part of the college landscape. It has also been translated into Chinese and is now in its second edition. Luscher also wrote Real Foreplay: Eight Easy Steps for the Man Who Wants to Be Closer and More Intimate With His Wife, an exceedingly popular book for “lonely” husbands on how to be more caring, compassionate partners for their wives.

As lead project consultant and ghost-writer, Keith most recently completed Prospect or Perish: A Success Guide for Financial Services Professionals, the textbook for a new curriculum course that was originally offered at Capital University in Columbus, Ohio, and is now a permanent curriculum course for the Life Underwriter Training Council Fellow (LUTCF) program at The American College.

Keith holds multiple association memberships, and is listed in National Register’s Who’s Who in Executives and Professionals. He is a graduate of The Ohio State University.