Keith F. Luscher's Column

Content is Capital

Keith F. Luscher — Wed, 22 May 2013 17:33:36 +0000

Content marketing is not an expense--it's an investment. With countless channels for distribution, good content truly is capital that can fuel your business.

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“What are You Doing?”

Keith F. Luscher — Wed, 01 May 2013 12:12:51 +0000

As you explore new opportunities to tell your story and engage prospects, do not overlook an opportunity that may be right under your nose: To tell others about what you do, tell them about what you're doing.

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“Sometimes the Old Ways are the Best.”

Keith F. Luscher — Wed, 17 Apr 2013 14:05:20 +0000

Skyfall, the latest Bond movie is now one of my favorites, with its recurring theme of “timeless traditions.” Is there a business lesson here?

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A Bigger Slice…or a Bigger Pie?

Keith F. Luscher — Wed, 03 Apr 2013 02:01:05 +0000

People really don’t know what they don’t know! Content marketing, whether a PDF white paper, a YouTube video, a SlideShare presentation or even an old-fashioned audio tape, gives you the power to tell them. Do this, and forget a bigger slice of pie...you will grow the pie itself.

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“We have a Website and Everything…”

Keith F. Luscher — Tue, 12 Mar 2013 16:35:47 +0000

Not long ago I was speaking with a friend who was starting up a new business with his wife. He said, "We have a website and everything." I found the website...not so much for the "everything." It was a dressed up package, but absolutely nothing inside.

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Quantity Over Quality?

Keith F. Luscher — Tue, 26 Feb 2013 12:52:59 +0000

In a recent survey, B2B marketers indicated that, in 2013, producing enough content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity is trumping quality as a driving factor? And how do we keep up the pace without adding to an already noisy media universe?

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What to Do with All These Business Cards?

Keith F. Luscher — Wed, 09 Jan 2013 13:09:23 +0000

As an avid networker, last year may have been a record for me in terms of collecting business cards. As I was going through some office stuff for year-end, the question occurred to me: “What the heck should I do with all these business cards?”

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Ten Lifelong Benefits of Volunteering, Part 2

Keith F. Luscher — Tue, 13 Nov 2012 11:55:09 +0000

We get lots just by giving, in all parts of our lives. We refine new skills and forge new relationships. Here are five more ways to help yourself by helping others.

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Ten Lifelong Benefits of Volunteering, Part 1

Keith F. Luscher — Thu, 08 Nov 2012 11:28:06 +0000

With as busy as so many of us get with earning a living and caring for our families, it begs the question: why give our time? For many (if not most) of us, our faith answers that question. However, beyond the altruistic reasons, there many pragmatic, self-serving reasons as well.

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Mix It Up on the Follow Up

Keith F. Luscher — Wed, 05 Sep 2012 15:37:18 +0000

The most common sales tool for persistence in reaching new prospects is the phone, which can get old. Here are some other ways to reach out and touch someone.

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