Commercials were in the movies long before they began to precede the coming attractions (themselves commercials) in movie theaters. When Marty McFly orders a “Pepsi Free,” or James Bond drives an Aston Martin, or when we learn that Superman ate Cheerios for breakfast growing up, we are simply seeing everyday products as part of an everyday landscape. Read the rest of this entry »

You know, people with great connections don't have them by accident. Someone had to work to build that asset of human capital. Read the rest of this entry »

Lots of people are online. But many of those folks are not as engaged. Read the rest of this entry »

When building a social media following on Twitter, be mindful not to get trapped in a room where everyone is talking, and no one is listening. Read the rest of this entry »

We have all heard the expression, if you can’t say something nice, don’t say anything at all. It’s a timeless rule, yet one that is often ignored. Read the rest of this entry »

Technology plays a valuable role in connecting with prospects. But nothing replaces REAL human interaction. Read the rest of this entry »

We all know that happy customers are great for prospecting for new ones--through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged to its fullest potential for this purpose: video. Read the rest of this entry »