As you explore new opportunities to tell your story and engage prospects, do not overlook an opportunity that may be right under your nose: To tell others about what you do, tell them about what you're doing. Read the rest of this entry »

Not long ago I was speaking with a friend who was starting up a new business with his wife. He said, "We have a website and everything." I found the website...not so much for the "everything." It was a dressed up package, but absolutely nothing inside. Read the rest of this entry »

As an avid networker, last year may have been a record for me in terms of collecting business cards. As I was going through some office stuff for year-end, the question occurred to me: “What the heck should I do with all these business cards?” Read the rest of this entry »

Commercials were in the movies long before they began to precede the coming attractions (themselves commercials) in movie theaters. When Marty McFly orders a “Pepsi Free,” or James Bond drives an Aston Martin, or when we learn that Superman ate Cheerios for breakfast growing up, we are simply seeing everyday products as part of an everyday landscape. Read the rest of this entry »

You know, people with great connections don't have them by accident. Someone had to work to build that asset of human capital. Read the rest of this entry »

Lots of people are online. But many of those folks are not as engaged. Read the rest of this entry »

When building a social media following on Twitter, be mindful not to get trapped in a room where everyone is talking, and no one is listening. Read the rest of this entry »