As you explore new opportunities to tell your story and engage prospects, do not overlook an opportunity that may be right under your nose: To tell others about what you do, tell them about what you're doing. Read the rest of this entry »

Skyfall, the latest Bond movie is now one of my favorites, with its recurring theme of “timeless traditions.” Is there a business lesson here? Read the rest of this entry »

People really don’t know what they don’t know! Content marketing, whether a PDF white paper, a YouTube video, a SlideShare presentation or even an old-fashioned audio tape, gives you the power to tell them. Do this, and forget a bigger slice of pie...you will grow the pie itself. Read the rest of this entry »

Not long ago I was speaking with a friend who was starting up a new business with his wife. He said, "We have a website and everything." I found the website...not so much for the "everything." It was a dressed up package, but absolutely nothing inside. Read the rest of this entry »

In a recent survey, B2B marketers indicated that, in 2013, producing enough content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity is trumping quality as a driving factor? And how do we keep up the pace without adding to an already noisy media universe? Read the rest of this entry »

As an avid networker, last year may have been a record for me in terms of collecting business cards. As I was going through some office stuff for year-end, the question occurred to me: “What the heck should I do with all these business cards?” Read the rest of this entry »

We get lots just by giving, in all parts of our lives. We refine new skills and forge new relationships. Here are five more ways to help yourself by helping others. Read the rest of this entry »