Keith F. Luscher (Google Search) is a content marketing producer at large working in Columbus, Ohio. His experience in content marketing predates the internet, back when it was referred to as “custom publishing”–and has remained a longtime advocate of what is at the heart of the matter: to serve your prospects.
Throughout his career Keith has advised colleagues on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. In addition, Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
Keith has served as a national spokesperson for a FORTUNE 50 company, and as a contributor to CollegeRecruiter.com—one of the nation’s leading career sites for college students and recent graduates. Further, Keith has developed successful marketing and public relations strategies for many organizations across the country (which include the assistance in raising more than $250 million for health-care, cultural, educational, and service organizations).
Keith is also the author of several diverse books, including Prospect & Flourish: How to Conquer the “Weakest Link” in the Sales Process –a prospecting and networking guide for sales professionals and job seekers. He is also the author of Don’t Wait Until You Graduate, a widely acclaimed advanced career-planning book for college students that, in the past fifteen years, has become a part of the college landscape. It has also been translated into Chinese and is now in its second edition.
As lead project consultant and ghost-writer, Keith also completed Prospect or Perish: A Success Guide for Financial Services Professionals, the textbook for a new curriculum course that is now a permanent curriculum course for the Life Underwriter Training Council Fellow (LUTCF) program at The American College.
Keith is an active member of the American Marketing Association and is a graduate of The Ohio State University.