Archive for January 2012
What Makes a Gimmick?
In B-to-B sales, we know the importance of being creative in getting our prospect's attention, as long as we don't resort to gimmicks. But what makes a gimmick? Read the rest of this entry »
Posted in Ethics, Marketing, Obstacles, WedgePower Report | 
Tags: B-to-B, b2b, foot, gimmick, prospecting, prospects, sales, wedge, wedgepower | 
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