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Archive for December 2010
Are You Part of the Landscape?
Commercials were in the movies long before they began to precede the coming attractions (themselves commercials) in movie theaters. When Marty McFly orders a “Pepsi Free,” or James Bond drives an Aston Martin, or when we learn that Superman ate Cheerios for breakfast growing up, we are simply seeing everyday products as part of an everyday landscape. Read the rest of this entry »
Posted in Marketing, Social Media, WedgePower Report | 
Tags: advertising, brand, Cheerios, events, james bond, jon kirk, landscape, movies, product placements, prospecting, social mobility, superman | 
1 Comment »
Before & After, Part II
Between BEFORE and AFTER there is the SOLUTION. And in the solution lies your opportunity to reveal not just what you did, but who you are. Read the rest of this entry »
Posted in Marketing, WedgePower Report | Tags: after, before, business, employment, job, marketing, prospects, relationships, sales, show, solution, telling, value proposition | No Comments »
