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To Get Your Foot in the Door, Use a Wedge.

Archive for January 2010

Forget About Solving Problems

One expression I hear that often makes me cringe is PROBLEM SOLVING. It expresses a paradigm that's about making something go away. If this is all you care about, then another problem will simply take its place. Read the rest of this entry »

A Common Connection Just Isn’t Enough

Fundamental to networking with new people, either for a new job or customer, is a common connection. But what if that connection isn’t enough? Read the rest of this entry »

Man Gives Right Arm to Meet with Prospect

Phil Reese, vice president of Small Business Payroll Services, LLC tried for a year to get his foot in the door of a certain prospect...with no luck. Then he tried a wedge. Read the rest of this entry »

The One-Man Brand

In today's economy, when EVERYONE is in business for him- or herself, we hear quite the buzz about personal branding. But what is a brand? Read the rest of this entry »