Because personal referrals are so much of what drives business in many professions, “referral groups” or “networking” organizations are very popular. Before joining one, there are many points to consider. Read the rest of this entry »

We all know that happy customers are great for prospecting for new ones--through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged to its fullest potential for this purpose: video. Read the rest of this entry »

Client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They give you credibility, they show you have a successful track record, and most importantly they reflect the feelings that your clients have when you have served them with success. Read the rest of this entry »