In B-to-B sales, we know the importance of being creative in getting our prospect's attention, as long as we don't resort to gimmicks. But what makes a gimmick? Read the rest of this entry »

How many of us procrastinate on something? We all do. But I say that when we procrastinate, we are lying to ourselves. When faced with a task we don't feel like doing (I sometimes even procrastinate things I actually enjoy doing once I get started...what's up with that?) at the moment, we tell ourselves that we will do it tomorrow...or next week...or right after a nap. Read the rest of this entry »

In marketing communication media, the best quality goes unnoticed. Read the rest of this entry »

The world is a rough place. In youth sports, a lot of kids have fear of the ball. They are afraid to be vulnerable. Yet, how many of us have the same fear as adults? Read the rest of this entry »

A big obstacle we often face to growing our business is actually running it. Perhaps it is time to stop running and start growing. Read the rest of this entry »

We all know that the larger the bureaucracy, the more complex the political dynamics. This can create a culture of indecision. What can you do about it? Read the rest of this entry »

Okay, you've got an idea, expertise, and passion. But wait! You still have a blank page! What's next? Read the rest of this entry »